Capital Area Food Bank
Addressing Food Insecurity on Campus
Challenge
Since its inception in 2022, Capital Area Food Bank has joined with the Consortium of Universities of the Washington Metropolitan Area and other community partners to co-sponsor the Regional College Hunger Conference. The conference raises awareness and collaborates to find solutions for the rising food insecurity among DMV college students. We were first asked in 2022 to create a distinct identity for the conference that would speak to a demographically-diverse college audience.
Approach
Keeping CAFB and the Consortium’s established branding in mind, we designed a logo that combines the mortar board graduation cap with a fork in place of the traditional tassel. Shades of green were used to symbolize that mental and physical growth starts with food. In addition to the logo, we created signage, presentation templates, printed materials, and conference swag for the event. We are proud to support this cause year after year by updating our original event branding to give the conference materials a similar but fresh look.
