National Asian American Pacific Islander Mental Health Association

Advocating for a Community’s Well-Being


National Asian American Pacific Islander Mental Health Association (NAAPIMHA) strives to raise awareness about the role of mental health and social justice in an individual’s health and well-being, especially in Asian American Native Hawaiian Pacific Islander (AANHPI) communities throughout the US. The organization wanted to increase its brand visibility and awareness of its initiatives on a local and national level. Its logo was conceptually successful, but NAAPIMHA wanted the organizational brand to better reflect its mission, vision, and values. Additionally, the organization wanted a more cohesive and professional look for its internal and audience-facing materials.


We started the brand refresh by deconstructing and redrawing the logo’s graphic mark. We then explored new typography that better connected with the logomark—a friendlier, easier-to-read typeface. Next up was rejuvenating the color palette and expanding it to include more versatile, brighter colors and gradients. We introduced a series of patterns based on shapes from the logomark that would be used as a new design element across the materials for the organization. Once the refresh was complete, we designed new templates for presentations, social media, training guides, and email newsletters.

Previous Project Next Project