FP2030
Challenge for Family Planning
Challenge
Since 2012, the United Nations Foundation’s Family Planning 2030 (FP2030) initiative has worked to deepen the global commitment to meeting women’s unmet need for contraception. FP2030 is the only global partnership focused solely on family planning. It has become a central platform, providing an unparalleled space for stakeholders to convene, align, share knowledge, broker resources, and advance the field. Beginning in 2022, Eighty2degrees was asked to create a progress report microsite and supporting printed materials that would highlight key data and milestones the initiative has achieved since its establishment and lay out its vision for its next phase. The site needed to appeal to funders, local governments, NGOs, and international agencies. Additionally, FP2030 wanted team members to be able to update the site internally with the latest financial and regional profile data, as well as partnerships.
Approach
Eighty2degrees has created a new report each year since 2022, as a microsite, a printed report, or both. We picked up the existing FP2030 branding and reinterpreted it each year for the site. FP2030 is organized into regional hubs worldwide, so we introduced regionally inspired patterns to illustrate its locations. We crafted photo collages that incorporate patterning, healthcare, and contraceptive iconography, and intentionally selected photographs to highlight FP2030’s diverse demographics. We used the brand colors to reflect the report’s overall tone each year (for 2025, more serious, darker tones due to funding losses). The site was developed as a custom WordPress build to make it easy to use, update, and expand as FP2030’s needs change. We have also designed custom data visualizations, charts, and tables in the microsite or printed report, as well as produced printed executive summaries in both English and Spanish.
