Agents of Change in Environmental Justice
Cultivating Diverse Leadership in Environmental Justice
Challenge
Agents of Change in Environmental Justice empowers emerging environmental leaders from historically excluded backgrounds to reimagine solutions for a just and healthy planet. Seeking to create more cohesion among their print and digital communications and to better convey their bold efforts to diversify the academic and scientific worlds, they partnered with us to refresh their branding and build a new website.
Approach
Drawing on bright colors and organic shapes, we designed an updated logo and devised a new brand palette and visual language. All feel both clean and fresh—and representative of the organization's mission, Fellows and broad target audiences. We then translated these elements into a new website, which stands in stark contrast to traditional, staid academic and scientific sites. Tags and linked resources and content throughout the site help deepen the user experience and establish Agents of Change Fellows as subject-matter experts.
