Partnerships in Family Planning

Challenge

For the 2022 International Conference on Family Planning in Thailand, theUnited Nations Foundation's Family Planning 2030 (FP2030)—a global movement dedicated to advancing the rights of people everywhere to access reproductive health services safely & on their own terms—asked us to create a tradeshow booth for the organization’s signature spot at the three-day event.

The goal of the booth was to highlight FP2030's recent achievements and the Sustainable Development Goals FP2030 focuses on around the globe. It also would introduce conference participants to FP2030's partnership commitments—public financial, policy, or programmatic pledges to advance rights-based family planning.

Approach

Utilizing FP2030's branding and its illustration and photo library, we created an exterior wall panel to entice participants to turn the corner into FP2030's booth. The expansive back wall of the booth showcased FP2030's role in achieving nine of the UN’s sustainable development goals. The left side featured a photo wall backdrop encouraging people to commit to assisting FP2030's goals, and the right end of the space highlighted FP2030's impact. The booth also included seating for impromptu meetings and conversations, family planning-related games, and giveaways.