Council on Foundations
Philanthropy with a Flourish
Challenge
“Art Deco meets the Golden Girls” was the design brief we were given for the Council on Foundations’ Leading Together 2019 Conference in Miami, a three-day gathering of leaders in philanthropy and other influencers in business, government, and academia, which also happened to coincide with the Council’s 70th anniversary. We were tasked with creating everything from branding to environmental signage to projections and printed programs, and we wanted to celebrate the Council’s work and honor Miami’s beauty and historic architecture.
Approach
We created a bright, engaging, immersive experience for conference attendees, beginning with using the conference logo and its vibrant brand orange as a starting point to develop a bright tropical color palette and brand photography celebrating Miami’s flora and fauna. We commissioned a set of custom Art Deco-inspired illustrations for the programming, and developed a set of matching patterns to create a rich brand language. This brand was translated into printed collateral, wall projections, registration booths, table decals, name tags and lanyards, slide presentations, backlit signage, video screens, and more, to make every aspect of the conference feel cohesive, festive, and very Miami.
