The Washington Chorus
Promoting World-Class Performances
Challenge
Every year, music lovers from around the world look forward to the unveiling of The Washington Chorus’ concert lineup for the forthcoming season. Renowned as one of the foremost symphonic choruses in the nation, TWC envisions an inclusive community where choral music connects, reflects, and inspires everyone. Eighty2degrees has partnered with TWC for several concert series to create unique suites of posters to promote the wide-ranging events.
Approach
Through rich, custom illustrations from different illustrators, each poster we’ve created highlights the key motifs and themes of each concert. Our approach created distinct visual narratives for each poster while unifying the series with similar elements, such as the typography treatment for supporting content, illustration containers, logo placement, and complementary color schemes. The artwork for the posters was also used to create a direct mail campaign and social media graphics.
