Campaign Legal Center
Strength in Democracy
Challenge
To celebrate their 15th Anniversary, the Campaign Legal Center (CLC) requested our help to create a much stronger brand identity. Using their newly-minted tagline, we were charged with creating a new logo, as well as all the accompanying visual assets and brand collateral. As an adamantly nonpartisan nonprofit that works to protect and strengthen the U.S. democratic process across all levels of government (through litigation, policy analysis, and public education), the CLC needed their new brand to clearly honor and represent the organizational mission. Our biggest challenge was to strike the right balance in portraying CLC’s “adamantly nonpartisan” aesthetic.
Approach
The CLC’s work covers all aspects of protecting democracy: redistricting/gerrymandering, campaign finance reform, government ethics, voting rights, and more. Inspired by the organization’s mission, we developed a new logo and other visuals built around the elements of the Corinthian columns found at the U.S. Supreme Court in DC, where the CLC finds themselves on all the big issues that challenge our democracy's integrity. The red and blue palette, in addition to the clean lines with angles, reflect the organization's nonpartisan stance and the forward progress that honors both the CLC and the foundation of U.S. democracy.
