FarmSTAND
Fighting for a Fair Food System
Challenge
The Public Justice Food Project approached Eighty2degrees as it planned to become a separate entity from the Public Justice Project. It wanted not only a new brand but a new name for the organization that seeks to dismantle the current consolidated, corporate-controlled, and exploitative food system and support a movement to achieve its vision of a food system that is both regenerative and equitable. With one of our writing partners, Scott Kirkwood, we researched, strategized, and brainstormed a select group of new names from which FarmSTAND was born.
Approach
In short, FarmSTAND is fighting for a fair food system—in courtrooms and communities. To embody the grassroots spirit of the organization, we designed a strong logo mark highlighting its dedication to advocacy and communities. We created a brand toolkit that includes photo collage treatments using gritty textured black and white images where segments of the image have been replaced with vibrant patterns to symbolize FarmSTAND’s efforts to improve the food system, hand-drawn elements to accent imagery and content, a punchy color palette, and bold and sophisticated typography, all which speak to the urgency of their mission.
